Sephora 'Beauty Together' Advert USA

Credit: Director of Photography This nationwide campaign for US beauty giant, Sephora, had a vast social media strategy promoting new store openings across the States, as well as in theatres, on TV and on the street. The narrative, created by New York City's HOUSE production company, was built around the in-store experience that sets Sephora apart, and showed how important that differentiation is across demographics.